Positions in this job profile are responsible for providing strategic leadership for the University division of External Relations and Marketing with broad impact across the University. This position serves as the chief communications counsel and strategist to the President and his executive team. They chair the Executive Marketing Cabinet. Responsibilities include budget and resource allocation and management. They develop, implement, and evaluate philosophy, short and long-range goals and objectives. Employees provide the overall guidance and direction to support the development, implementation and enforcement of plans, policies, procedures, systems, programs and performance standards. They establish and direct the execution of strategic plans.