Officer-Trademark Licensing | Office of University Human Resources

Profile Summary

Positions in this job profile are responsible for enhancing, elevating and protecting the university's brand image and visibility on campus and in the retail marketplace by ensuring compliance with trademark licensing. They develop strategic measures to increase the royalty revenue for the university by developing the internal and external stakeholder relationships.

Distinguishing Characteristics

The distinguishing characteristics of the Officer-Trademark Licensing profile are the responsibilities to provide oversight for the university’s Trademark Licensing program. Positions work to enhance, elevate, and protect the university's brand image and visibility on campus and in the retail marketplace.

Primary Position Responsibilities

1. Develops and executes a business plan for the university trademark licensing program, including goals to promote the university, increase royalty revenues, and management of the program budget. 2. Researches, analyzes forecasts, and prepares reports on licensing efforts including royalty growth and/or decline, and budget. 3. Develops and executes a marketing plan including promotional opportunities, campus partnerships, campaigns, and advertising. 4. Builds and maintains relationships with internal and external stakeholders including licensees, retailers, units across campus and students. 5. Evaluates opportunities for new product development and growth within distribution channels. 6. Ensures and enforces compliance with University policy, state, federal, NCAA, and PAC12 regulations and guidelines pertaining to trademark licensing. 7. Provides specialized education and experience to train and consult University wide regarding trademark licensing regulations, policies, and processes for the university.

Problem Solving and Decision Making

Problems are varied, requiring analysis or interpreattion of the situation. Problems are solved using knowledge and skills, and general precedents and practices. Decisions have major implications on the management and operations of an area within a department; your job may contribute to important strategy, operations, and business decisions that affect the department. Decisions impact: • Entire University • Functions across the University • Department • Direct team • Donors and Alumni • Vendors/Suppliers/Contrators • Students/Parents • Other External Agencies and Institutions

Accountability

Results are defined by senior leadership, division and university mission, vision and strategies; existing practices are used as guidelines to determine specific work methods. Carries out work activities independently; supervisor/manager is available to resolve problems.

Relationship With Others

Collaborates and interacts within the Dept/Unit, University Wide, and Externally to: • Exchange routine, factual information and/or answer routine questions. • Exchange detailed information or resolve varied problems. • Identify needs/concerns of others, determine potential solutions, resolve or redirect appropriately. • Persuade, gain cooperation and acceptance of ideas or collaborate on significant projects. • Resolve conflict, negotiate or collaborate on major projects. • Handle sensitive issues and facilitate collaboration at the highest level. • Develop and maintain relationships with key contacts to enhance workflow and work quality. Collaborates and interacts within Dept/Unit and Externally to: • Access and/or work with sensitive and/or confidential information.

Typical Requirements

Bachelor’s degree in Marketing, Communications, or related field AND 3 years of trademark licensing experience. May require certification or specialized training.

Disclaimer

The above statements are intended to indicate the general nature and level of work performed by positions within this job profile. They are not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities, skills, and qualifications required of all employees within positions covered by this job profile.