Minimum
$210,804.00
2ⁿᵈ Quartile
$252,938.00
Midpoint
$295,072.00
4ᵗʰ Quartile
$337,200.00
Maximum
$379,328.00
Job Family
Executive/Chief Officers
Level
EX02
Salary Grade
12
FLSA
E
Profile Summary
Positions in this job profile are responsible for providing strategic leadership for the University division of External Relations and Marketing with broad impact across the University. This position serves as the chief communications counsel and strategist to the President and his executive team. They chair the Executive Marketing Cabinet. Responsibilities include budget and resource allocation and management. They develop, implement, and evaluate philosophy, short and long-range goals and objectives. Employees provide the overall guidance and direction to support the development, implementation, and enforcement of plans, policies, procedures, systems, programs, and performance standards. They establish and direct the execution of strategic plans.
Distinguishing Characteristics
The Executive 2-Univ Rel & Mktg profile is the Vice President of University Relations and Marketing for the University.
Primary Position Responsibilities
1. Leads the development of a comprehensive strategic marketing plan for the university, in collaboration with executive, academic and OSU Foundation leadership, and evaluates and refines on an annual basis. 2. Conducts attitudinal and related research to analyze positioning and inform marketing strategy and progress for the university, and provides executive council on communication matters that impact OSU's positioning and ensures the highest ideals of transparency and public service. 3. Provides strategic marketing and creative communications guidance and support to units, divisions, and colleges across the university to advance their respective goals and coordinate institutional branding and messages.? 4. Leads OSU's brand management and related graphic identity efforts, including trademark licensing. 5. Develops, promotes, and maintains relationships with internal and external stakeholders to promote, develop, and enhance the mission of the university, including engaging in private, foundation, and corporate fund development, and cooperative linkages with OSU academic departments and colleges, other appropriate divisions, and alumni relations and engagement. 6. Provides leadership, supervision and direction for assigned staff. Hire and train employees; plan, assign and review work, establish goals for each position and assess performance through completion of written evaluations; act on disciplinary issues, up to and including dismissal; address grievances, developing a framework for corrective actions as necessary.
Problem Solving and Decision Making
Problems are highly varied, complex and often non-recurring; require novel and creative approaches to resolution. New concepts and approaches may have to be developed. Decisions have significant, broad implications for the management and operations of a division/entire organization; makes decisions on the overall strategy and direction of the division/entire organization. Decisions impact: • Entire University • Functions across the University • Department • Direct team • Donors and Alumni • Student/Parents • Other External Agencies and Institutions
Accountability
Results are defined by division and university strategy, mission and vision; incumbent sets own goals and determines how to accomplish results with few or no guidelines to follow, although precedents may exist; supervisor/manager provides broad guidance and overall direction. Reports to the President of the University. Supervises work of leadership positions and professional faculty, including planning and reviewing work. Develops and approves multiple budgets and exceptions to budgets for multiple units.
Relationship With Others
Collaborates and interacts within the Dept/Unit, University Wide, and Externally to: • Exchange routine, factual information and/or answer routine questions. • Exchange detailed information or resolve varied problems. • Access and/or work with sensitive and/or confidential information. • Identify needs/concerns of others, determine potential solutions, resolve or redirect appropriately. • Persuade, gain cooperation and acceptance of ideas or collaborate on significant projects. • Resolve conflict, negotiate or collaborate on major projects. • Handle sensitive issues and facilitate collaboration at the highest level. • Develop and maintain relationships with key contacts to enhance workflow and work quality.
Typical Requirements
Bachelor’s degree in Marketing, Communications, Journalism, or related field. At least 10 years of experience planning, coordinating and directing comprehensive marketing, communications, and public relations programs, including budget management and staff supervision.
Disclaimer
The above statements are intended to indicate the general nature and level of work performed by positions within this job profile. They are not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities, skills, and qualifications required of all employees within positions covered by this job profile.